Staffing Agencies Cheshire
What Characteristics to Look for when Recuiting Sales Staff
There are a number of key characteristics of an effective sales person and an interview is the ideal basis on which to judge someone’s sales skills. After all, if they can’t sell themselves to you they’re unlikely to be effective at selling your product or service.
Choosing the right sales staff is vital, as joint research commissioned by the North East Chamber of Commerce (NECC), Canon, the Learning & Skills Council, Northern Rock and One NorthEast, illustrates. Their research centred on the economy of the North-East of England, and suggests that if sales skills were improved to such an extent that all sales targets were hit, it would be possible for firms in the region to hire an additional 150,000 employees. This translates to a figure of £12 billion.
When interviewing potential sales staff you should look for the following characteristics:
Where to Find Sales Staff
Many small businesses require sales staff at some point to help bring in new business or keep in touch with current customers. The problem is where to find suitable candidates.
First, think of what experience the sales staff need, their level of education, whether you require them on a long term or short term basis, and what salary terms and commissions you can offer. These requirements will affect the choice of recruitment method.
Once you’ve decided on the criteria that the successful candidate must have you can look into the how you find a suitable candidate. In general there are three main options available to you.
These agencies specialise in matching suitable candidates to specific job roles. They are good at finding high quality candidates who are serious about working in your sector.
However, they tend to be the most expensive method of recruiting, the process is slower than hiring people independently, and they are usually most suited to finding candidates for long term positions.
To fill a short-term and predominantly commission-based sales position recruitment agencies are unlikely to be suitable.
Job advertisements can be placed in local newspapers, specific trade magazines, or online. Local newspapers are ideal for recruiting someone with knowledge of the local area, particularly important if you have a business catering to the local community.
Advertisements in trade magazines are good at targeting people with specialised knowledge of your industry. However, the problem with print advertising is the limited space to specify the requirements of the role. The result can be a lot of inappropriate candidates applying for the position.
Advertising on specific job-related websites can be a low cost way of reaching a broad audience, and is particularly effective if you’re advertising a g...