Sales Training Sunderland
Sales training can help motivate and polish seasoned sales veterans and give the necessary tutoring and confidence to the fledgling salesperson. In either case, it can reinforce the prime goal: closing. Check the listings below for local sales training services and info.
PSB Training Ltd0191 5142010
176, High St West
Carillion Construction Training0191 5654940
Dunelm Associates Ltd0191 565 4748
North Sands Business Centre
Carter & Carter Group plc0870 4587060
Wilson-Elliott Training & Consultancy Ltd0191 5280978
72, Ewesley Rd
Rose Health & Safety Training Ltd0191 5660956
4 St Thomas Street,
Zodiac Training Ltd0845 3308184
North Sands Business Centre
Riverside Training0191 5496511
Sunderland Enterprise Park
Lomax Training Services Ltd0191 5166398
Wearfield,Sunderland Enterprise Park
Springboard Sunderland Trust0191 5518089
Portchester Rd, Pennywell
How to Close a Sale
Closing a sale is possibly the area of sales that people find the most challenging. However, this shouldn’t be the case. There are in fact plenty of ways in which a sale can be closed, with the tactics employed depending on the circumstances.
How to Master the Art of Selling
Selling is an area of business that many people dislike, whether it’s telemarketing or face-to-face selling. It takes quite a bit of skill to become an effective salesman but through developing a particular mindset and following some important advice you can begin to master it.
One of the most important attributes to have when selling is confidence – you must sound and appear confident. Remember that many of the most confident people aren’t inwardly confident, yet they can show confidence on the outside. Show this outward confidence and it’s amazing how potential customers will listen to what you have to say.
Know your Business
There’s nothing worse than a salesman who doesn’t fully understand what he’s selling. As Krik Tatnall, an account executive at SciFi.com, says about his business:
“Knowledge matters more than you can imagine. When you see someone who doesn't really know his business trying to fake it, you get that message very quickly.”
Make sure that you know your product, business and industry inside out. Also, don’t neglect your competitors – customers are likely to ask why they should purchase your product or service over those of your competitors.
Research suggests that you have less than 30 seconds to interact with someone before they form an opinion of you. Over the phone you have even less time, 10 to 15 seconds, before someone forms a lasting impression of you.
For face-to-face selling having a professional appearance is vital. It’s best to be over-dressed than to be dressed too casually – the last thing you want is to end up standing next to one of your competitors, with them wearing a suit and you wearing a casual shirt.
For selling over the phone the first 15 seconds are vital so make sure you know what you intend to say. Getting words mixed up or sounding hesitant will result in a bad first impression, something that is very hard to change.
Before cold-calling a prospect it may be beneficial to first send a mailing and follow this up with a call. However, there are some common misconceptions when it comes to doing this, particularly regarding its effectiveness, so when following up with a call take into account the following advice:
The Perfect Sales Pitch
Whether you’re making a pitch to try to win a new project, to make a sale to a potential customer, or for investment, there are some tried and trusted tips to help you pull off the perfect pitch.
1. Have an Outline
You may know everything there is to know about your product or business but this information has to be organised when making a pitch. Therefore an outline of your pitch is vital. Always follow the following tried and trusted approach:
· Tell your audience what you are going to tell them
· Tell them
· Tell them what you told them
2. Dress to impress
This almost goes without saying but many people still dress far too casually when making a pitch. The first thing that your audience will notice are your clothes – with first impressions so important make sure your clothes are portraying the right image.
3. Be enthusiastic
Enthusiasm can be infectious – show that you have a passion about your product or business.
4. Create a ‘hook’
As Mill Valley speaking coach Dan Sapp says – “Hook your audience. A memorable slogan, concept, or pledge gives your audience a reason to listen to the rest of your talk.”
5. Don’t read from your slides
This is a common mistake. Many people put far too much information on slides and nervousness results in them simply reading them out. Keep the words on your slides to an absolute minimum to prevent this temptation. It’ll also give the audience more of an incentive to listen.
6. Don’t talk too fast
When people get nervous they usually talk too fast. Remember that during a pitch the audience is hearing it for the first time. Speak too fast and they’ll be left behind.
7. Remember to take pauses
Silent pauses are seen as something to avoid at all costs. However, during a pitch they are essential to allow the audience time to think about exactly what you’ve just said.
8. Watch your body language
Remember the advice from speaking coach Dan Sapp – “Keep your weight balanced on both feet; it conveys strength for both men and women. Think of the metaphor of people who have both feet on the ground.”
9. Make eye contact
Experienced speakers always speak about the need to make eye contact with your audience. This doesn&rs...