Public Relations Services: Press Releases Yorkshire

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Dragonfly Public Relations
IMS Field Marketing Ltd
0870 7010866
High St Askern
A Little Bit of Marketing
07724 049270
33 Station Rd Epworth
Myerscough Development Ltd
01924 374349
20 Bond St
Ruby Communications Limited
01482 482930
Savile St
Kingston upon Hull
Doncaster on the Web
0870 6091789
Bridge Works Bentley Rd
Different PR
01423 816551
Hornbeam Park, Hookstone Rd,
Phoenix Public Relations
01482 219898
229 Queens House
01484 652408
On Tv & Radio
Suite 43, Alma Rd

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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