Public Relations Services: Press Releases Yorkshire

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Core PR Ltd
01423 506935
10, Glebe Rd,
IMS Field Marketing Ltd
0870 7010866
High St Askern
S1 St James
Gordon Pearson Organisation Ltd
01423 568999
23, Victoria Avenue,
M H Advertising & Marketing Services
01302 882129
St. Marys Rd Dunsville
01484 652408
LAP International Public Relations
01484 426000
80 New North Rd
Purple Dragonfly
01423 540042
31, Mornington Crescent,
01724 784600
1, Doncaster Rd, Gunness,
Kate Horton Public Relations
01757 248871
10, York Rd, Riccall

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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