Public Relations Services: Press Releases Warwickshire

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J M Bailey Communications Ltd
0121 711 4499
27, Homer Rd,
Solihull
 
Big Cat Group
0121 200 0910
18-19 Ludgate Hill
Birmingham
 
Plan B Marketing
01564 730258
79, Langfield Rd, Knowle,
Solihull
 
FASTSIGNS (Birmingham)
0121 236 2123
Great Charles StreetQueensway
Birmingham
 
Communicate UK Ltd
0121 423 5010
737 Hagley Rd West
Birmingham
 
Bright Consultancy
0121 711 5000
10 St. Catherines Court, Herbert Rd,
Solihull
 
Metropolis 2 Ltd
0121 236 6116
49 George Street
Birmingham
 
Ad-Plax Marketing
0121 580 4077
19, Adams St,
West Bromwich
 
Gen2 New Media Ltd
0121 351 6563
Bulls Lane Wishaw
Sutton Coldfield
 
Kinetic Communications Ltd
0121 2126250
3 Tenby Street
Birmingham
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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