Public Relations Services: Press Releases Swindon

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Professional Images
0800 612 9530
12 Swindon Road
Firm Size
Small (2-10 Employees)

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Obelisk Design Ltd
01793 526500
Kembrey Park
MDA Management Consulting
01793 824366
11, Kenwin Close,
CM Solutions
01793 745054
Haydon End,
Handy Business Ads
01793 422400
4, Sheringham Court
Lundie Marketing
01793 488511
2, The Square, Old Town
Vox PR Ltd
01793 511990
3 Little London Court, Old Town,
Astute Business Support
01793 881443
7, Woodchester, Westlea
Steve Tilling Copywriter
01793 725350
1, Claydon Rd, Priory Vale,
Juggle UK Ltd
01793 745614
5, Tortworth Rd,
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The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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