Public Relations Services: Press Releases Swansea

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Peter Heath Consultancy Ltd
01792 794163
Clos Llyn Cwm, Swansea Enterprise Park
Engaging PR
07779 000329
17, Llysgwyn, Morriston
S.M.D & C.S Advertising Ltd
01792 644850
Salubrious Passage
M G B Public Relations
01792 460200
2 Princess Way
Home Solutions
01792 429836
4, Llys-y-Waun, Birchgrove
Eye Catchers Advertising Ltd
01792 464648
82b, Carmarthen Rd,
Metropole Marketing Ltd
0870 2407623
Northampton Lane
Waters Creative Ltd
0845 686 0601
Swansea University,Singleton Park,
M.G.B. Public Relations
01792 460200
1st floor, 2, Princess Way
029 2073 3526
108, Overland Road,Mumbles,

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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