Public Relations Services: Press Releases Sussex

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07801 285435
Doods Rd
Elumin8 Systems Ltd
01202 683763
Willis Way
Brave Communications Ltd
01293 611850
Parish Lane Pease Pottage
Boss UK Ltd
01202 311555
5a, Poole Rd
Martine Large
01273 563905
32 Millers Rd
Eye Catcher Advertising Ltd
0870 1160973
1 Palmerston Rd
Limited Space
01202 708884
164 Canford Cliffs Rd
Space & Time Media Ltd
01737 226100
45-51, High St,
R.A Advertising Ltd
01737 225959
P.O Box 128
Tasty Marketing
01202 656762
The Enterprise Pavilion

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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