Public Relations Services: Press Releases Sussex

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Beasley & Christopher
01273 206997
21 Castle St
Brighton
 
PR Solutions
07977 488550
69 Five Acres
Crawley
 
Tasty Marketing
01202 656762
The Enterprise Pavilion
Poole
 
Blessed (Creative Thinking)
07879 424410
6 Mercer Close Maidenbower
Crawley
 
Ames Communications Co
01293 862500
Dean Oak Lane
Reigate
 
Artavia Advertising Ltd
01202 293999
28, Avenue Rd
Bournemouth
 
Media Trail
01202 508258
26-32, Oxford Rd
Bournemouth
 
Michael Benis (Copywriter)
01273 562118
43 Surrenden Crescent
Brighton
 
Boss UK Ltd
01202 311555
5a, Poole Rd
Bournemouth
 
Cooper PR
07977 094487
55 Silverdale Rd
Eastbourne
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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