Public Relations Services: Press Releases Stoke

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Communications Options Ltd
0845 4309177
Shay Cott, Shay Lane
Stoke
 
Jane Shepherd
01538 308685
Back Lane, Calton,
Stoke on Trent
 
Klarity
01782 642616
36, Edgbaston Drive,
Stoke on Trent
 
Millington Media Consultants
07739 116925
Ranworth, Chapel La
Stoke
 
Plinkfizz
0870 4990126
8, Albion St,
Stoke on Trent
 
Staffordshire Media Ltd
01782 597500
Sutherland Rd,
Stoke on Trent
 
Adam Associates
01782 505569
Leek Rd, Stockton Brook,
Stoke on Trent
 
Alan Jones Copywriter
01782 262388
6, Lydia Drive,
Stoke on Trent
 
Capbrand Industries Ltd
01782 268633
Salem St,
Stoke on Trent
 
Grisdale Lesniak Swann Ltd
01782 749497
1, Spark Terrace,
Stoke on Trent
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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