Public Relations Services: Press Releases Southampton

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Carswell Gould
023 8023 8001
East Bargate
02380 236016
35 Carlton Crescent
Breckenridge & Viana Ltd
023 8043 3348
Bitterne Rd
02380 867864
Eling Wharf
Point Thirteen Media
02380 456 007
Ensign Way
Ryan Emo Advertising Ltd
023 8023 0940
Ferry House Canute Rd
R & G Advertising And Marketing Ltd
02380 228656
8 Bugle Street
023 80772799
Hollybrook Road
Leepeckgreenfield Ltd
023 8076 9988
Chilworth Rd
Hallmark Public Relations
01962 718720
Church Lane

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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