Public Relations Services: Press Releases Sidcup

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Muse Marketing
020 8465 0214
11, Ansford Rd
Ethnic Marketing Comsultant
07706 798150
81, Lee High Rd
Stella Marketing
020 8318 4295
1, Northbrook Rd
Flare Communications Ltd
01322 522166
66-70, Bourne Rd,
Hards PR
020 8293 7150
The Hall, Peyton Place,
JOI Communications
07799 347447
178, Upton Rd South,
Latin Insight Consulting Ltd
020 8290 0009
11, Quernmore Rd,
Media Aspects
020 8331 5655
110, Blendon Rd,
Peter Sawell & Partners
020 8858 5771
1, Nelson Rd
G W Communications
020 8694 0202
77, Blackheath Rd

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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