Public Relations Services: Press Releases Sheffield

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Cheryll Bake Associates
0114 2682645
20, Tapton Crescent Road,Broomhill,
S1 St James
EW Marketing Ltd
0114 249 1244
6, Terminus Rd,Millhouses
Square One Advertising & Design
0114 262 1873
90, Totley Brook Road,
Camus (Marketing Consultants) Ltd
0114 236 6434
104, Wollaton Rd,
Meridian Communications & P.R
0114 256 4691
34, Firshill Rd
Hird Advertising
0114 266 5289
376, Cemetery Road,
Mortons Marketing
0114 230 9899
7a, Brooklands Avenue
Shelton Associates
0114 236 7727
168, Baslow Rd,
Midas Copy Ltd

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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