Public Relations Services: Press Releases Preston

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01772 887885
Marsh Lane
Responsible Mailing
01772 201607
Salter St
Freedman Brown Communications Ltd
01772 554300
Deepdale Rd
BC Marketing Ltd
01772 654654
Olivers Place, Fulwood
JRC Associates
01772 727574
Grade Fine Ltd
01772 761613
Oyston Mill, Strand Rd
The Write Angle PR & Marketing Ltd,
01772 250505
The Watermark, Ribbleton Lane
Viacom Outdoor Advertising Ltd
01772 883649
Room 4, Tithebarn St
Northern Studios
01772 495953
Bamber Bridge
Slater Public Relations
01254 295580
East Park Rd

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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