Public Relations Services: Press Releases Oxford

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Wilson Newell
01865 304055
52 Cornmarket St
Oxford
 
Advanced Business Communication
0870 0562256
Mill St
Oxford
 
Jelly Marketing Solutions
01865 861772
267 Banbury Road
Oxford
 
Oxford College of Marketing Ltd
01865 515255
26 Five Mile Drive
Oxford
 
Pat Jones & Associates
01865 400148
Warpsgrove Lane Chalgrove
Oxford
 
Asphodel Ltd
01865 245951
2 North St
Oxford
 
Locale Ltd
0845 6032577
2 Farmoor Court Farmoor
Oxford
 
IMPACT ADVERTISING & DESIGN
01865 760711
Headington
Oxford
 
Mosaic Marketing & Promotions
01865 877711
London Rd Wheatley
Oxford
 
Write Angle P.R
01865 891837
School Yard Stadhampton
Oxford
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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