Public Relations Services: Press Releases Norwich

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01603 417722
Spixworth Rd
Maw Communications
01603 505845
215 Earlham Rd
Flying Saucer
01603 776444
68 - 74 King Street
Creative Sponge
01603 622766
95 King Street
Ma'at Investigations
07990 982202
PO Box 59
Zoomzoom Ltd
01603 424300
88 Drayton Rd
01603 610855
4 Riverside Rd
O2 Creative Ltd
01603 708094
87d Yarmouth Rd
FSW Public Relations
01508 491400
Manor Farm Barns Fox RoadFramingham Pigot
Richard Lomax & Associates
01692 538800
Elm Tree Barns

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The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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