Public Relations Services: Press Releases Mitcham

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Mango Swiss
0208 676 4955
45-47 Westow Hill
London
Firm Size
Small (2-10 Employees)

Data Provided by:
Tomkins PR
020 8540 8166
1, Rodney Place,
Merton
 
Carreras & Worth
020 8947 0251
9, Broadway Place,
Merton
 
Cube Communications (UK) Ltd
020 8401 5501
38, Cliffe Rd,
Merton
 
Mummy Marketing
07923 940565
8, Rosehill Gardens,
Sutton
 
Sue Rider Management
020 8544 1020
P.O Box 49175,
Merton
 
Spirit (UK) Ltd
020 8543 0110
3, Burgess Mews,
Merton
 
AAA Marketing Consultants
07932 512425
24-26, Norfolk Rd
Merton
 
Publicite
020 8543 6582
236, Merton Rd,
Merton
 
The Ideas Factory Advertising & Design Ltd,
020 8543 6512
Beulah Rd,
Merton
 
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The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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