Public Relations Services: Press Releases London

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Parker, Wayne & Kent
02076091900
39-41 North Road
London
Firm Size
Small (2-10 Employees)

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MGMC media
020 89431784
12 Grosvenor court - Fairfax road -Teddington
London
Firm Size
Freelance (1 Employee)

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Zoocha
07540 706 197
20 Bull Plain
Hertford
Firm Size
Small (2-10 Employees)

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Capital Inventions
020 7713 0212
Flat 11, York Way Court, 265, Copenhagen St,
Islington
 
Silverpop
020 7288 6190
Business Design Centre, 52, Upper St
Islington
 
Mango Swiss
0208 676 4955
45-47 Westow Hill
London
Firm Size
Small (2-10 Employees)

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Pluspurple
01727 832487
6 Cavendish Road
St. Albans
Firm Size
Small (2-10 Employees)

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9pR
020 7833 9303
65-69, White Lion St,
Islington
 
RADIO WORKS
020 7907 0670
36-40, Maple St,
City of Westminster
 
Gabriel Communication Ltd
020 7837 8755
34, Pentonville Rd
Islington
 
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The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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