Public Relations Services: Press Releases Leeds

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Brainstorm Design
0113 246 1010
36 Whitehouse Street
Leeds
 
Open Door Design
0113 270 1600
20 Brown Lane West
Leeds
 
Adessi
0113 234 3862
42a Park Place
Leeds
 
The Best Of Wakefield
0113 253 9444
47 Tingley Crescent Tingley
Wakefield
 
eXecutional Ltd
0113 274 0775
47 Boothroyd Drive
Leeds
 
Lucre
0113 2431117
30 Park Square
Leeds
 
Mypec
0113 2556 866
Springwell Road
Leeds
 
Brighter Marketing Limited
0871 8714666
4100 Park ApproachThorpe Park
Leeds
 
The Thinking Agency
0113 289 0000
Carlton House Pickering St
Leeds
 
DTH Advertising Ltd
0113 345 8562
Devonshire Avenue
Leeds
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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