Public Relations Services: Press Releases Lancashire

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Clubland Entertainments
01524 733310
18 Haws Avenue
Carnforth
 
Javelin Public Relations
01697 322110
Hayton House
Wigton
 
Julie Prior P R
01768 895628
Coney Flatt
Penrith
 
Premier Entertainments
01228 538519
9 Collingwood Street
Carlisle
 
Heaven Entertainment Ltd
0800 0747062
Library Cottage
Penrith
 
Nu Tech Associates
01946 695554
West Lakes Science & Tech Park
Moor Row
 
Four Square Marketing Communications
01768 864190
13 Friargate
Penrith
 
Tony Brunskill Associates
01768 864190
P R House
Penrith
 
Buzz Entertainments
(019) 006-5482
39 Milburn Croft
Workington
 
Absolute Marketing Solutions
01706 870080
The Esplanade,
Rochdale
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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