Public Relations Services: Press Releases Glasgow

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Headline PR
0141 334 3535
7 Turnberry Rd
Mamba Marketing
0141 223 6730
106 Hope St
01412 481234
8 Sandyyford Place
U-Switch Solutions
0845 2722844
94Duke St
PRJ Marketing Ltd
0141 554 7132
Shettleston Rd
Panache Communications
0141 589 0514
46 Cleveden Drive
IAS Smarts
0141 222 2040
226 West George St
Fraser Green
0141 411 5111
4 Claremont Place
PS Marketing
0141 423 1141
62 Nithsdale Rd
Breathing Space
(080) 083-8587
Clyde Contact Centre, Beardmore Street

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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