Public Relations Services: Press Releases Edinburgh

This page provides relevant content and local businesses that can help with your search for information on Public Relations Services: Press Releases. You will find informative articles about Public Relations Services: Press Releases, including "The Layout of Press Releases". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Edinburgh that can help answer your questions about Public Relations Services: Press Releases.

0131 229 7493
18 Rutland Square
Tartan Silk Public Relations
0131 557 8885
29b Dundas St
Chartered Brands Ltd
0845 1192990
19 Thistle St
Saltire Communications
0131 652 0205
39 Lilyhill Terrace
Philip Atkinson Associates
0131 225 4200
61a North Castle St
0131 225 2225
35 St. Stephen Street
Scot PR Ltd
0131 473 2388
8 Albany Street
Feather Brooksbank
0131 555 2554
32 York Place
Woolfson Communications
0131 558 3003
16a Royal Crescent
0131 555 0425
100 Ocean Drive Leith Docks

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

Click here to read the rest of this article from Marketing Minefield