Public Relations Services: Press Releases Durham

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Admedia Systems Ltd
01429 221141
3a, Lancaster Rd,
Hartlepool
 
Connectland Ltd
01642 461599
262, Fabian Rd
Middlesborough
 
Sponsorship
01325 388425
Horse Market,
Darlington
 
Avanticom
01429 869265
79, Park Road,
Hartlepool
 
Pearsons
01642 866000
1, Watson St
Middlesborough
 
Cool Blue
01642 351011
144-146, Borough Rd
Middlesborough
 
Underdog Promotions
01642 312001
32, Mallowdale, Nunthorpe
Middlesborough
 
Real Results Marketing
01325 401401
10a, The Paddock, Middleton St. George,
Darlington
 
The Consultancy
01429 239689
Venture Court,Queens Meadow Business Park,
Hartlepool
 
Mills Advertising & Publicity Ltd
01642 713156
North Rd, Stokesley
Middlesborough
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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