Public Relations Services: Press Releases Durham

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Publicity Seekers Ltd
01429 265859
Unit 34, Hartlepool Enterprise Centre, Brougham Terrace,
Hartlepool
 
Primespot Ltd
01325 387644
Morton Park Way,
Darlington
 
Sponsorship
01325 388425
Horse Market,
Darlington
 
Real Results Marketing
01325 401401
10a, The Paddock, Middleton St. George,
Darlington
 
Plan-It Poster Distrubution Ltd
01429 274455
Unit 27b, Park View West Industrial Estate,
Hartlepool
 
Designer Dental
01642 206106
Skippers Lane Industrial Estate
Middlesborough
 
Admedia Systems Ltd
01429 221141
3a, Lancaster Rd,
Hartlepool
 
Charles Hollywood Ltd
01325 311999
Coatham Hall, Coatham Mundeville
Darlington
 
THE AD AGENCY
01642 713650
5, North Rd,Stokesley,
Middlesborough
 
Pearsons
01642 866000
1, Watson St
Middlesborough
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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