Public Relations Services: Press Releases Dundee

This page provides relevant content and local businesses that can help with your search for information on Public Relations Services: Press Releases. You will find informative articles about Public Relations Services: Press Releases, including "The Layout of Press Releases". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Dundee that can help answer your questions about Public Relations Services: Press Releases.

D J S Creative Marketing Ltd
01382 456767
26 Foundry Lane
In the Pink PR
01382 220816
52 South Victoria Dock Rd
Shelligoe Media
01382 225355
15 William St
B & S Distribution
01382 832479
12 St. Giles Place
Brodie Duncan Marketing
01382 581003
216 Coupar Angus Rd Muirhead
Blue Square Design Ltd
01382 223111
8 Dudhope St
Rosie Butler PR
01382 225829
38 Upper Constitution Street
Marlyn Glen MSP
01382 509509
15 Balunie Drive
Paprika Productions
01382 350244
1 Duntrune House Duntrune
Derek Keiller Advertising
01382 562638
12 The Neuk Kingoodie

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

Click here to read the rest of this article from Marketing Minefield