Public Relations Services: Press Releases Dundee

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Shelligoe Media
01382 225355
15 William St
Dundee
 
D J S Creative Marketing Ltd
01382 456767
26 Foundry Lane
Dundee
 
In the Pink PR
01382 220816
52 South Victoria Dock Rd
Dundee
 
Marlyn Glen MSP
01382 509509
15 Balunie Drive
Dundee
 
Paprika Productions
01382 350244
1 Duntrune House Duntrune
Dundee
 
Rosie Butler PR
01382 225829
38 Upper Constitution Street
Dundee
 
Blue Square Design Ltd
01382 223111
8 Dudhope St
Dundee
 
B & S Distribution
01382 832479
12 St. Giles Place
Dundee
 
Brodie Duncan Marketing
01382 581003
216 Coupar Angus Rd Muirhead
Dundee
 
Derek Keiller Advertising
01382 562638
12 The Neuk Kingoodie
Dundee
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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