Public Relations Services: Press Releases Dudley

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01384 235084
2 The Shrubbery
Reel Management & Promotions
01384 830387
P.O Box 2766
Phil Evans
01384 343531
3a Abbey St
Eclectic Connections
07528 211786
Photo Montage Ltd
01902 885290
12 Milton Crescent
N Taylor Marketing
07857 725953
Peak Drive
P R Weekes Public Relations
01902 679622
60 Old Park Rd
Bosswelding & Fabrications Ltd
0121 500 5947
Unit 10, Brandon Way Ind.Est, Brandon Way
West Bromwich
Ad-Plax Marketing
0121 580 4077
19, Adams St,
West Bromwich
0121 525 9049
Unit 2, Ridgacre Rd
West Bromwich

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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