Public Relations Services: Press Releases Dorset
The Layout of Press Releases
Every press release should follow a similar structure, containing a few essential components:
Date of Release
Use one of the following:
Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.
Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.
Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.
The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.
The End of Your Press Release
The end of a press release is usually denoted by:
Below the line signaling the end of the press release always include contact information.