Public Relations Services: Press Releases Dorset

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01935 817738
7 Tilton Court

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Studio 401
01935 813176
Coldharbour Business Park

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Arena Advertising & Marketing Ltd
01935 813999
Georgian House

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Pocket Money Promotions
01305 769990
3 Belle Vue

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Iain Ross Advertising
01305 833900
55 Overcombe Drive

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Raw Media Ltd
01305 259444
Allum House

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Hare Carding Communications Group
01258 455535
5B Sunrise Business Park
Blandford Forum

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The Best Of Yeovil
(019) 358-3200
The Stones

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Bridport & West Dorset Post Advertiser
01305 830900
Fleet House

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01305 833807
11 Darwin Close

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The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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