Public Relations Services: Press Releases Devon

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Arthouse PR
0044 1363 777002
7a Market Street
Firm Size
Small (2-10 Employees)

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01392 219797
7 Barnfield Crescent
01752 201601
Beacon Park Rd
The Lighthouse
01392 423169
24a Bettysmead
Link Telemarketing B 2 B Ltd
01752 880886
The Sawmills, Yealmpton
BLK-CAT Website Development
23 - 26 Mary Arches Street
Firm Size
Freelance (1 Employee)

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Client First Ltd
01752 559400
Albert Rd,
Coleridge Public Relations
01752 636881
Derriford Rd
BDM Outsourcing
07749 729264
Unity Promotions
07903 299899
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The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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