Public Relations Services: Press Releases Cumbria

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Four Square Marketing Communications
01768 864190
13 Friargate
Tony Brunskill Associates
01768 864190
P R House
Nu Tech Associates
01946 695554
West Lakes Science & Tech Park
Moor Row
Buzz Entertainments
(019) 006-5482
39 Milburn Croft
Benn Media
01228 540000
56, Pinecroft
Javelin Public Relations
01697 322110
Hayton House
Heaven Entertainment Ltd
0800 0747062
Library Cottage
Julie Prior P R
01768 895628
Coney Flatt
Premier Entertainments
01228 538519
9 Collingwood Street
Creative Image
01228 576177

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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