Public Relations Services: Press Releases Croydon

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Mango Swiss
0208 676 4955
45-47 Westow Hill
London
Firm Size
Small (2-10 Employees)

Data Provided by:
What Matters Ltd
020 8256 1360
12-14, Sydenham Rd,
Croydon
 
The Writing Room
020 8656 5441
Havelock Hall,70A Havelock Road,
Croydon
 
Unleashed Potential
020 8240 4448
Southbridge Place
Croydon
 
Eureka Marketing
020 8656 7221
68, Primrose Lane
Croydon
 
Eggfirst
020 8819 9810
9, Turnpike Link,
Croydon
 
K & J Marketing Promotions
020 8404 7489
116, Parsons Mead,
Croydon
 
Daryl Willcox Publishing
0845 3707777
42, Dingwall Road,
Croydon
 
Southern Marketing Services
020 8651 4212
28, Crest Rd, South Croydon
Croydon
 
Taxi Outdoor Ltd
020 8660 9934
10, Florence Rd, South Croydon
Croydon
 
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The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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