Public Relations Services: Press Releases Cheshire

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Peppermint Public Relations
0161 941 4252
11 Ledward Lane
Altrincham
 
CharityCounts Co UK
0844 8008108
4 Brantwood Rd
Stockport
 
Robot PR
0161-942 9663
Carlton Business Centre/22 Greenwood St
Altrincham
 
Image Communications
0151 3420019
11 The Pipers Pipers La, Heswall
Wirral
 
Souter RMC Ltd
0161 439 9096
Woodford
Stockport
 
Rae James Communications Ltd
0151-625 3900
Brook House/2 Brook Ter
Wirral
 
Culture PR
0151-677 6716
17 Epsom Rd, Moreton
Wirral
 
Regenic Ltd
01744 750035
Prescot Rd
St. Helens
 
42 Communications
0151-645 0929
42 Central Rd
Wirral
 
Bembridge Communications Ltd
0161-929 0900
The Graftons/Stamford New Rd
Altrincham
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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