Public Relations Services: Press Releases Bristol

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AVRIL BAKER CONSULTANCY
0117 977 2002
5 Lilymead Avenue
Bristol
 
Taylor & Taylor Advertising Ltd
0117 923 0027
24 Berkeley Square
Bristol
 
S M F International Ltd
0117 971 9493
Pioneer ParkWhitby Rd
Bristol
 
Berkeley PR
01454 629741
130 Aztec WestAlmondsbury
Bristol
 
Pressline Marketing Solutions Ltd
01275 818802
Portishead
Bristol
 
Centonex Ltd
0808 131 2862
7 Unity Street
Bristol
 
BARNEYS MARKETING COMMUNICATIONS
0117 921 4551
42 Baldwin St
Bristol
 
Anglox Publications
01275 837577
182 Sturminster Rd
Bristol
 
THE PR PEOPLE LTD
01275 851876
71 High StreetNailsea
Bristol
 
Viacom Outdoor Advertising Ltd
01633 254449
160, Corporation Rd,
Newport
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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