Public Relations Services: Press Releases Birmingham

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Placebo Group Ltd
0121 359 1133
Unit 2179 New Town Row
Smarts (Formerly Citigate Smarts)
0121 456 3199
6 Calthorpe RoadEdgbaston
FASTSIGNS (Birmingham)
0121 236 2123
Great Charles StreetQueensway
Big Cat Group
0121 200 0910
18-19 Ludgate Hill
0121 705 1197
91, Sharmans Cross Rd
Kinetic Communications Ltd
0121 2126250
3 Tenby Street
Metropolis 2 Ltd
0121 236 6116
49 George Street
Seal Communications Ltd
0121 200 0780
8 Fleet Street
S.C Public Relations
0121 240 3434
263 Eachelhurst Rd
Sutton Coldfield
Impact Outdoor Advertising
0121 3555533
27 Gate Lane
Sutton Coldfield

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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