Public Relations Services: Press Releases Berkshire

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Kimberley Gray
0118 969 4904
63 Butts Hill Road
Reading
 
Aerial Communications
01256 418908
74, Cumberland Avenue
Basingstoke
 
Yell Direct
(080) 055-5444
Queens Walk
Reading
 
ExecuteMarketing
0845 6256225
49 Horseshoe Rd
Reading
 
Open Sky Ltd
01256 385600
Herriard Business Park, Herriard
Basingstoke
 
Nine UK Ltd
01256 810088
Church St
Basingstoke
 
The Brand Bureau Ltd,
01256 351666
Chineham
Basingstoke
 
AMS Automobile Marketing Systems Ltd
01628 667668
Britwell Rd
Slough
 
Action Stations Marketing
0118 976 2404
Reading Road
Reading
 
Affinion International Ltd
01753 828600
50 Windsor Rd
Slough
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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