Public Relations Services: Press Releases Berkshire

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Nine UK Ltd
01256 810088
Church St
Basingstoke
 
Roe Associates
01628 668080
93 High St
Slough
 
Liftspeed Ltd
01256 411394
32, Devonshire Place
Basingstoke
 
Zed PR
0118 969 8966
Old Linpac Building
Reading
 
Comark Communications Ltd
01256 799959
Basing View
Basingstoke
 
Voicebox Pubilc Relations
0118 9167380
Crown Lane
Reading
 
Action Stations Marketing
0118 976 2404
Reading Road
Reading
 
Headline Promotions
07771 575654
Old Basing
Basingstoke
 
ABS-CBN Europe Ltd
01628 606860
2 Progress Business Centre
Slough
 
Open Sky Ltd
01256 385600
Herriard Business Park, Herriard
Basingstoke
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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