Public Relations Services: Press Releases Berkshire

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01753 549041
44 Blunden Drive
Berkeley Public Relations International Ltd
0118 988 2992
Basingstoke Rd
S.G.A Ltd
0118 959 2059
25 South St
Marketing Force Ltd
01753 663414
Fulmer Common Rd
Aerial Communications
01256 418908
74, Cumberland Avenue
waves pr
182 fairwater drive
07921 258421
39, Majestic Rd
Clarity Public Relations Ltd
01189 469 260
41 Prospect Street
Zed PR
0118 969 8966
Old Linpac Building
01753 648988
7 Crispin Way

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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