Public Relations Services: Press Releases Belfast

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The PR Agency
02890 222 422
721A Lisburn Road
Archer Advertising
028 90241241
56 Donegall Pass
Carlton Baxter Communcations
028 9032 0663
46 Bedford Street
Love PR
02890 302940
23-31 Waring Street
Unipos Systems Ltd
028 9266 8888
9, Crescent Business Park,
028 9066 4020
9 Wellington Park
02890 326 262
7-11 Linenhall Street
Affinty Creative
028 9031 2948
9 Upper Crescent
02890 324437
21 Talbot Street
Crockard Communications
028 9087 7290
33a Belmont Rd

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.


Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.


Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.


The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:


Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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