Public Relations Services: Press Releases Aberdeen

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MACKENZIE PR LIMITED
01224 580 188
77 Waterloo Quay
Aberdeen
 
FIFTH RING COMMUNICATION STRATEGIST
01224 626288
47-49 Huntly St
Aberdeen
 
ART DEPARTMENT
01224 620872
1 Rubislaw Place
Aberdeen
 
The Agency
07920 801546
Aberdeen city
Aberdeen
 
LESLEY DAVIDSON MARKETING
01224 826894
Bridge Of Don
Aberdeen
 
Arriba Marketing
01224 581427
61 Albury Place
Aberdeen
 
Covey McCormick
01224 569200
Riverside Drive
Aberdeen
 
Tricker PR
01224 646491
9 Victoria Street
Aberdeen
 
Best Identity
01224 895836
Kincorth
Aberdeen
 
AVC Media Enterprises Ltd
01224 248007
Altens
Aberdeen
 

The Layout of Press Releases

Every press release should follow a similar structure, containing a few essential components:

Date of Release

Use one of the following:

  • 'For Immediate Release'
  • 'For Release Before (date)'
  • 'For Release After (date)'

Enter one of these instructions at the top of your press release so journalists know when the story can be released. Most press releases will use ‘For Immediate Release' but if you are launching a new product you may wish to use ‘For Release After (date)' or if you are holding a promotional event ‘For Release Before (date)' may be more appropriate.

Headline

Naturally the heading should come next - it should be attention-grabbing and ideally 8 words or less in length.

Summary

Below the heading you should have a short summary or introduction, mentioning all the main aspects of the press release. Much like the heading, the aim of this section is to entice journalists into reading more.

Content

The main body of your press release comes next. Get straight to the point, include quotes, and avoid waffling.

For further information take a look at how to write a press release and for ideas on what 'hook' to use check out our public relations ideas article.

The End of Your Press Release

The end of a press release is usually denoted by:

----------------

Contact Information

Below the line signaling the end of the press release always include contact information.

Include a contact name, email address and phone n...

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