Guerrilla Marketing Dorset

Guerrilla marketing is the term used to describe unconventional promotional activities, usually performed on a low budget. Guerrilla marketing doesn't rely on large budgets but instead on time, energy, creativity and initiative. To learn more and to find guerilla marketers in your area, check the local listings and information below.

Sonitude Ltd
01305 774295
9 Grebe Close
Weymouth

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Hare Carding Communications Group
01258 455535
5B Sunrise Business Park
Blandford Forum

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International Press Production
01305 257444
51 High West Street
Dorchester

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Studio 401
01935 813176
Coldharbour Business Park
Sherborne

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Searchlineuk.Com
01305 787888
Basement Office Suite
Weymouth

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Iain Ross Advertising
01305 833900
55 Overcombe Drive
Weymouth

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Bridport & West Dorset Post Advertiser
01305 830900
Fleet House
Weymouth

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Arena Advertising & Marketing Ltd
01935 813999
Georgian House
Sherborne

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The Best Of Yeovil
(019) 358-3200
The Stones
Dorchester

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Funseekers
01305 833807
11 Darwin Close
Weymouth

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Guerrilla Marketing

Guerrilla marketing is the term used to describe unconventional promotional activities, usually performed on a low budget. Guerrilla marketing doesn’t rely on large budgets but instead on time, energy, creativity and initiative.

Small businesses are ideally positioned to take advantage of this type of marketing.

Guerrilla marketers must be flexible and able to make quick decisions - traits that all small businesses should have. The media also responds much more favourably to stories based around small businesses, and it is the extent of this subsequent publicity that often determines the success of guerilla marketing.

The Value of Creativity

People are bombarded with over 3,000 product messages every single day. Companies are increasingly resorting to guerrilla marketing to overcome this, but to be a resounding success real creativity is required.

One tactic is to think of what attracts attention and then use that as the basis of your marketing idea.

Consider the case on Sonic Driveln Restaurants. They placed branded magnetic cups on the top of cars, giving the impression that the driver forgot to pick up his drink when driving off. This stunt received widespread publicity, created word of mouth, and dramatically raised peoples’ awareness of the restaurant.

Retailers can hold contests or competitions to get people talking. Unusual competitions such as guess the number of flowers or what time will the thousandth visitor enter the store can work well. To capitalise on the success of a campaign retailers should capture the contact details of visitors, possibly through the use of a guest book. This also applies to web retailers.

Why not send your customers a card wishing them a happy August 12th for example. The day doesn’t mean anything but people love to receive a gift whatever the reason and you can be sure they’ll mention it to their friends.

You could even take it one step further and send out a greetings card for the wrong day, following it up with a PR campaign mentioning how your company committed a PR blunder by getting the dates wrong.

Darren Paul, managing director of Night Agency, does have a few words of warning:

"The field of guerrilla marketing is similar to advertising. There's good and bad marketing. There's good and bad execution. And there are negative case studies of companies crossing the line."

One high profile example occurred in 2001 when IBM spray-painted "Peace, Love and Linux" on San Francisco streets. The result? A fine of $120,000 imposed by the local government.

To avoid the risk of going too far you could always just announce your intentions but never follow them through.

Acclaim Entertainment, a video game maker, announced its intention to promote its new game release by installing billboard ads at bus shelters which had fake blood seeping out of them. They never went ahead with the promotion and it’s questionable whether ...

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