Astroturf Marketing Warwickshire

This page provides relevant content and local businesses that can help with your search for information on Astroturf Marketing. You will find informative articles about Astroturf Marketing, including "Astroturfing". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Warwickshire that can help answer your questions about Astroturf Marketing.

Top Ad Trader
08702 266786
178-182 Gooch Street
Birmingham

Data Provided by:
D G A Ltd
01926 332205
3-5 Warwick Place
Leamington Spa

Data Provided by:
Maiden Outdoor Advertising Ltd
0121 5672970
Hagley House
Birmingham

Data Provided by:
Mercia Outdoor Advertising Ltd
0121 4478330
1 Sandhills Road
Birmingham

Data Provided by:
The Perfect Poster Co Ltd
(016) 087-5331
The Butts
Shipston On Stour

Data Provided by:
Bromsgrove Advertiser & Messenger
01527 837000
5 High Street
Bromsgrove

Data Provided by:
Peerless Promotional Advertising
0121 6055256
10 Paddock Drive
Birmingham

Data Provided by:
Mccann Erickson
0121 7133500
Mccann House
Solihull

Data Provided by:
S E L Ltd
0121 4434411
254 Alcester Road South
Birmingham

Data Provided by:
Box Of Tricks
01564 793355
Blackford Mill
Henley In Arden

Data Provided by:
Data Provided by:

Astroturfing

What is Astroturfing?

Astroturfing a subset of public relations, where companies create the impression of a spontaneous movement of people towards the support of a certain cause, when in fact it is being coordinated by one company.

Astroturfing campaigns are usually organised by companies to persuade prominent figures, often politicians, that there is strong support behind their cause.

Arranging staged protests, sending mail from what appears to be many different people, and creating fake online communities are three methods used to carry out an astroturfing campaign. Effective results can be achieved by just having a few people posing as a large group of activists.

Why use Astroturfing?

Astroturfing can be used to influence the government into passing certain legislation, to provide the initial push to drum up public support, or as part of a more traditional public relations strategy.

Astroturfing has been used frequently by businesses to pay people to express favourable comments about them online, and it’s also beginning to be used by those in political circles.

As Tom Rosenstiel, the director of Project for Excellence in Journalism, notes - the growing influence of political blogs and the anonymous nature of posting comments makes them "irresistible for dirty tricks and attack politics."

Similarly, in the business world astroturfing is often seen as a viable marketing tactic:

  • In the past Microsoft has been accused of astroturfing through sending hundreds of similar letters to various newspapers stating their disagreement with the antitrust suit being made against them. Many letters were found to have come from nonexistent addresses or people who were no longer alive.

  • In 2006 a website called iDont.com was launched by a company called SanDisk. The website posed as being a grassroots campaign set up by various individuals who were opposed to Apple’s domination of the MP3 market. In the end it was exposed as being an advertisement for one of their own devices - the Sansa e200.

  • Videos on YouTube from a so-called 16 year old girl under the name lonelygirl15 created huge popularity with millions of online users. This huge popularity meant that it wasn’t long before the woman in the videos was exposed as being Jessica Rose, a 20 year old actress. The videos were designed to be early versions for what would eventually become a movie.

What are the Risks?

Whilst astroturfing can be very effective, particularly in this age of the internet, companies risk alienating people if they are exposed as being behind the campaign. In this way astroturfing is similar to stealth marketing.

The problem is that astroturfing brings up ethical issues regarding whether companies should be misleading the general public.

To illustrate the ill-feeling against this form of marketing an Anti-Astroturfing campaign has even been set up, stating:

"We oppose the practice of astrotu...

Click here to read the rest of this article from Marketing Minefield