Astroturf Marketing Lancashire

This page provides relevant content and local businesses that can help with your search for information on Astroturf Marketing. You will find informative articles about Astroturf Marketing, including "Astroturfing". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Lancashire that can help answer your questions about Astroturf Marketing.

On Screen Media
01253 716070
29 Wood Street
Lytham St Annes

Data Provided by:
Liquid Solution Ltd
0151 7098276
The Tea Factory

Data Provided by:
Magnetic North Interactive Ltd
0161 2287755
101 Princess Street

Data Provided by:
C I A Manchester
0161 9309000

Data Provided by:
Access Advertising Marketing & Design Ltd
0161 8723455
Trafford House

Data Provided by:
Tameside & Glossop Advertiser
0161 3397611
35-37 Booth Street
Ashton Under Lyne

Data Provided by:
H R Gardens
0161 6102200
Trafford House

Data Provided by:
Healthcare Publications
01253 729675
48 Wood Street
Lytham St Annes

Data Provided by:
Glorious Creative
0161 2373575
10A Stevenson Square

Data Provided by:
Creative Graphics Ltd
01706 818163
Fisher House

Data Provided by:
Data Provided by:


What is Astroturfing?

Astroturfing a subset of public relations, where companies create the impression of a spontaneous movement of people towards the support of a certain cause, when in fact it is being coordinated by one company.

Astroturfing campaigns are usually organised by companies to persuade prominent figures, often politicians, that there is strong support behind their cause.

Arranging staged protests, sending mail from what appears to be many different people, and creating fake online communities are three methods used to carry out an astroturfing campaign. Effective results can be achieved by just having a few people posing as a large group of activists.

Why use Astroturfing?

Astroturfing can be used to influence the government into passing certain legislation, to provide the initial push to drum up public support, or as part of a more traditional public relations strategy.

Astroturfing has been used frequently by businesses to pay people to express favourable comments about them online, and it’s also beginning to be used by those in political circles.

As Tom Rosenstiel, the director of Project for Excellence in Journalism, notes - the growing influence of political blogs and the anonymous nature of posting comments makes them "irresistible for dirty tricks and attack politics."

Similarly, in the business world astroturfing is often seen as a viable marketing tactic:

  • In the past Microsoft has been accused of astroturfing through sending hundreds of similar letters to various newspapers stating their disagreement with the antitrust suit being made against them. Many letters were found to have come from nonexistent addresses or people who were no longer alive.

  • In 2006 a website called was launched by a company called SanDisk. The website posed as being a grassroots campaign set up by various individuals who were opposed to Apple’s domination of the MP3 market. In the end it was exposed as being an advertisement for one of their own devices - the Sansa e200.

  • Videos on YouTube from a so-called 16 year old girl under the name lonelygirl15 created huge popularity with millions of online users. This huge popularity meant that it wasn’t long before the woman in the videos was exposed as being Jessica Rose, a 20 year old actress. The videos were designed to be early versions for what would eventually become a movie.

What are the Risks?

Whilst astroturfing can be very effective, particularly in this age of the internet, companies risk alienating people if they are exposed as being behind the campaign. In this way astroturfing is similar to stealth marketing.

The problem is that astroturfing brings up ethical issues regarding whether companies should be misleading the general public.

To illustrate the ill-feeling against this form of marketing an Anti-Astroturfing campaign has even been set up, stating:

"We oppose the practice of astrotu...

Click here to read the rest of this article from Marketing Minefield