Ambient Advertising Yorkshire

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J Potter
01904 797222
14 Carr Lane

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A B C Promotional Gifts Ltd
0113 2506125
Suite 3 Realtex House

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Aj New Media
0845 2606050

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Harris Associates
0113 2304411
St Michaels Hall

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Ellis Advertising Ltd
01423 709931
5 Westmoreland Street

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Anderson Marketing & Promotions
01924 521007
Flat 2

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The Shoppers Guide
01246 853639
84 St. Lawrence Road

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Anderson Advertising & Marketing
0113 2818431
18 Fink Hill

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Creative Marketing Services
0113 2877973
Hollingthorpe Hall

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Puddleduck Publishing Ltd
01909 561003
Redwall House

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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