Ambient Advertising Yorkshire

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Yorkshire that can help answer your questions about Ambient Advertising.

Mosaic Advertising Ltd
0113 2582233
10 Feast Field

Data Provided by:
Mcmeekin Associates Ltd
01904 470999
4A Lendal

Data Provided by:
Evolution Advertising
0114 2814590
106 Fitzwilliam Gatae

Data Provided by:
B 2 Bamforth & Buckley
01943 463526
Farnley Hall

Data Provided by:
Phd Compass
0113 2856506
Rose Wharfe

Data Provided by:
Adventures In Radio Ltd
01482 703559
78 Hathersage Road

Data Provided by:
Colbear Creative Communications
01302 360042
Heatherwood House

Data Provided by:
Graham Elliott Ltd
01482 665157
21 Broadacre Park

Data Provided by:
Balloon Studio Ltd
0113 2255666
44 Sandhill Oval

Data Provided by:
Whitaker Partnership
0113 2582882
99A New Road Side

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield