Ambient Advertising Yorkshire

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Industrial Action Ltd
01274 681870
Highthorne
Bradford

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Stuart Hirst
0113 2888642
1 Chelwood Drive
Leeds

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Worthington Brown Designs
01484 689988
24 Huddersfield Road
Holmfirth

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Selby Journal
01405 831055
5 Mill Lane
Goole

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Phillipson Ward Longworth & Camponi
0113 3980120
46 The Calls
Leeds

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Banc
0113 2342022
3 Sovereign Place
Leeds

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W P A Pinfold Ltd
0113 2448549
E X Libris
Leeds

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Copy & Concepts Consultancy Ltd
01904 613552
18 Bootham Terrace
York

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F Watson Ltd
0113 2420321
30-40 Crossland Court
Leeds

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Spencer Design Associates Ltd
01302 850840
10 Park Avenue
Doncaster

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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