Ambient Advertising Wolverhampton

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M3 Communications Ltd
01902 771130
King Street
Wolverhampton

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P M A Advertising Ltd
01902 310066
Suite 16 Chubb Building
Wolverhampton

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County & Metropolitan Ltd
01902 715007
85-86 Darlington Street
Wolverhampton

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Wvfour Design And Hosting
0121 288 2984
118 Windsor Avenue
Wolverhampton

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Starfish
01902 732883
Hilton Lane
Wolverhampton

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Connect Advertising & Marketing
01902 714957
The Chubb Building
Wolverhampton

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Origin Media
01902 450030
Star Works
Wolverhampton

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Best Web Advertising Ltd
01902 448702
61 Clark Road
Wolverhampton

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Turner B.A Sign Writer
01922 477158
472 Lichfield Road
Wolverhampton

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11Th Hour Creations Ltd
01922 496064
36 Wyvern Close
Willenhall

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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