Ambient Advertising Wimbledon

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Adconnection Ltd
020 85452150
10 Beulah Road
London

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Inferno Ltd
020 89713777
Hagarth House
London

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Cantor Hindson Associates Ltd
020 85450778
600 Kingston Road
London

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Smudge Arts Ltd
020 82473702
65 Stanton Road
London

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Point Of Difference
020 85423200
4 Chase Side Avenue
London

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Carreras & Worth
020 89470251
9 Broadway Place
London

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Waggleworx Advertising
020 89470244
Barry House
London

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Media Reach
020 89449411
33 Camp Road
London

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Kozmik Advertising & Direct Marketing
020 88748218
134 Elsenham Street
London

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Commercials Cost Control Ltd
020 89445435
15A High St Wimbledon
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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