Ambient Advertising Westminster

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The Gallery
020 72406866
48 Monmouth Street
London

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Urban Storm
020 72918700
6 Percy Street
London

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Xtreme Information Ltd
020 75751800
45 Fouberts Place
London

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Travelling Media
020 76299859
143 New Bond Street
London

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Harry Barlow Ltd
020 74362701
16 Hanson Street
London

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Fortune Promo Seven Ltd
020 74990642
1 Derby Street
London

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Potter Dow Ltd
020 72550200
Middlesex House
London

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Chick Smith Trott Ltd
020 79071200
Holden House
London

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Just Accounting Media
020 74207980
133 Long Acre
London

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Eyes Down Media Ltd
020 79317878
64 Eccleston Square Mews
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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