Ambient Advertising Westminster

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Bladonmore Advertising
020 76311180
32 Percy Street
London

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Sheppard Day Ltd
020 78212222
47 Francis St
London

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Target Nmi Ltd
020 74625800
Middlesex House
London

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Star Advertising Sales Ltd
020 79318339
123 Buckingham Palace Road
London

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Total Media North Ltd
0121 5231144
Calder & Co 1 Regent Street
London

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Fresh Page Ltd
020 75809901
9-10 Market Place
London

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Poised Promotions Ltd
020 73790604
19-21 Tavistock Street
London

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Alchemy Communication Ltd
020 73840990
31 Old Burlington Street
London

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Sudler & Hennessey
020 73077801
Middlesex House
London

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Publicis Consultants Uk Ltd
020 78288080
123 Buckingham Palace Road
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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