Ambient Advertising Wembley

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Gentacre Ltd
01708 456830
5 Wootton Close
Hornchurch

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Erinware Com Ltd
01708 449330
8 Fernbank Avenue
Hornchurch

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John Misell
01708 783920
2a, Wych Elm Rd, Hoenchurch,
Havering
 
CITYLOCAL
01375800423
80 MAUNDER CLOSE
CHAFFORD HUNDRED
 
Perception Advertising Ltd
01277 222756
101 Park Road
Brentwood

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Going Going Gawn Ltd
01268 545277
Sharp House
Basildon

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Catchmyad Media Ltd
01708 445400
61, Butts Green Rd
Havering
 
Snowpine Ltd.
16 Forty Lane
Wembley
 
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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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