Ambient Advertising Warwickshire

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Gda Design & Marketing Ltd
01827 709935
21 Swindale

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Solsbury Hill
0121 4536108
44 Rubery Lane

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Mercia Outdoor Advertising Ltd
0121 4478330
1 Sandhills Road

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Tribal Resourcing
0121 2337777
154 Great Charles St Queensway

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Direct Media
0121 7052120
8 Hollington Way

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W R Advertising Ltd
0121 5252626
Black Lake
West Bromwich

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City Posters Ltd
0121 3279450
Unit 73 Gravelly Industrial Park

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01527 893837
43 Chestnut Road

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Real Estate Advertising Ltd
01676 525222
Meriden Hall

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Barques Design Ltd
0121 2332080
33 Ludgate Hill

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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