Ambient Advertising Warwickshire

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J M Bailey Communications Ltd
0121 7114499
27 Homer Road
Solihull

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Mick Cattell Uk Ltd
0121 5448230
12 Fairway Road
Oldbury

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Mccann Erickson
0121 7133500
Mccann House
Solihull

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Signature Outdoor Ltd
0121 2122373
3 Caroline Court
Birmingham

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A D M Imaging
0121 3595424
59-61 Summer Lane
Birmingham

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Rave Communications Ltd
01675 467462
37A Parkfield Road
Birmingham

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Yell Ltd
0121 4559999
54 Hagley Road
Birmingham

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Barkers Human Resources Midlands Ltd
0121 2124888
Berwick House
Birmingham

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Evergreen House Ltd
024 76673213
7 Centenary Road
Coventry

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Peerless Promotional Advertising
0121 6055256
10 Paddock Drive
Birmingham

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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