Ambient Advertising Warwickshire

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Media Grand Ltd
01789 778672
14 Welford Road

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Client Communications
0121 3333504
61 Curzon Street

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Communication & Advertising Personnel
0121 4274255
17 High Street

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Digital Art Marketing
01527 595652
Bordesley Hall

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Monster Worldwide Ltd
0121 4524500
Tricorn House

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Tribal Resourcing
0121 2337777
154 Great Charles St Queensway

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Bromsgrove Advertiser & Messenger
01527 837000
5 High Street

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Business Vision Uk Ltd
024 76453943
134 Princethorpe Way

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Dynamite Advertising
0121 7111297
417 Warwick Road

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Gough Bailey Wright
01527 579555
5, Worcester Road

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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