Ambient Advertising Wandsworth

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Charming Retreats Ltd
020 88744378
33 Disraeli Gardens
London

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Dick Laurie Associates
020 87801939
27 Clarendon Drive
London

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No Nonsense Group
020 87897123
329 Putney Bridge Road
London

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Media Reach Advertising Ltd
020 77513333
1 Fulham Business Exchange
London

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Match Media Ltd
020 76103811
7 Epirus Mews
London

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Projection Advertising Ltd
020 77361115
Hurlingham Studios
London

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P P M
020 73816609
Time Place
London

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Octagon Movie & Media
020 73847100
Octagon House
London

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Muse
020 88750369
Carlson Court
London

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Productivity Communications Ltd
020 77381459
32 Spencer Road
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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