Ambient Advertising Wandsworth

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A S Advertising
020 88715044
3-9 Broomhill Road
London

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P P M
020 73816609
Time Place
London

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Datamail Ltd
020 73810222
366 North End Road
London

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Mast Media
020 88775599
13 Wandsworth Plain
London

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Advertising & Booking
020 76101725
113 Dawes Road
London

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Ignis Advertising
020 73856677
525 Fulham Road
London

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Interactive Trek!Guides Ltd
020 77369716
35 Bradbourne Street
London

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Accent Direct Marketing Ltd
020 88773777
12 Mastin House
London

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Half Minute
020 76109687
Studio 6
London

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Toucan Creative Ltd
020 72239745
Unit 1 Calico House
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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