Ambient Advertising Swindon

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Absolute
01793 432321
31 Bath Road
Swindon

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Equimedia Advertising
01793 715450
9 Cherry Orchard West
Swindon

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Evening Advertiser
01793 528101
Newspaper House
Swindon

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Chris Turner Signs
01793 533017
56 Whitbourne Avenue
Swindon

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Swindon Link Magazine + Swindonlink.Com
01793 608840
71 Basepoint
Swindon

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Venture Ventura Ltd
01793 612126
3 Jolliffe Street
Swindon

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Yaw-Site Ltd
01793 521054
31 Ripley Road Old Town
Swindon

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Team South West Ltd
01793 487207
3 Hythe Road
Swindon

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Lauren Marketing Communications Ltd
01793 879607
49 Whittington Road
Swindon

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Axis Marketing Communications Ltd
01793 693443
7 Dorcan Bus Village
Swindon

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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