Ambient Advertising Swansea

This page provides relevant content and local businesses that can help with your search for information on Ambient Advertising. You will find informative articles about Ambient Advertising, including "Ambient Advertising". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Swansea that can help answer your questions about Ambient Advertising.

Plum Design & Advertising Ltd
01792 701937
6 Swansea Road
Swansea

Data Provided by:
Eyecatchers Advertising & Publicity Consultants
01792 464648
Alexandra House
Swansea

Data Provided by:
James Good Ltd
01792 875186
80 Sterry Road
Swansea

Data Provided by:
Road Media Ltd
01269 832238
Brynhanddgar Farm
Llanelli

Data Provided by:
The Information Network Marketing Group Ltd
01656 652675
95 Grove Road
Bridgend

Data Provided by:
Herald Distribution
01792 514999
P O Box 14
Swansea

Data Provided by:
Bam Agency
08451 300667
Precision House
Swansea

Data Provided by:
The Best Of Neath Ltd
01792 863860
8 Waunstrew
Swansea

Data Provided by:
Mediaplus Ltd
01656 766523
Woodsedge
Bridgend

Data Provided by:
Second Thoughts
01656 880210
1 Main Road
Bridgend

Data Provided by:
Data Provided by:

Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

Click here to read the rest of this article from Marketing Minefield