Ambient Advertising Sutton

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P T M Publishers Ltd
020 86420162
282 High Street
Sutton

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Sabel Media Ltd
020 86611199
160 Banstead Road South
Sutton

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Scottish Media Group
020 87155030
56 Dibdin Road
Sutton

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County Distribution Ltd
020 86414084
662 London Road
Sutton

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Warnes Mail Marketing Ltd
020 86873800
Unit 14
Mitcham

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Combined Talents
020 82880001
38 The Cr
Sutton

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Louvet Turner Coombe Ltd
020 82559452
Westmead House
Sutton

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Nawish Advertising Services
020 86876660
113 London Road
Morden

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Horseshoe Media
020 86487078
124 Middleton Road
Morden

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Contrast Communications
020 86435005
28 East Drive
Carshalton

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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