Ambient Advertising Sussex

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One Creative Studio Ltd
01903 206722
18 Lucksfield Way

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Surrey Advertiser Ltd
01306 881572
21 West Street

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Corporate Image Solutions Ltd
01293 511200
149 Woodfield Road

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Projects Advertising & Marketing Ltd
01293 446949
Unit B5 Southways Park

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Djh Advertising
01273 206157

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Community Phone Box
01403 732515
Easteds Lane

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01403 865925
Eastlands Farm

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Villa2Rent Ltd
01273 540270
385 Ditchling Road

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Gra Management Ltd
01273 249966
71 Church Road

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T C Advertising Gifts
01403 272700
3 Paget Close

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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