Ambient Advertising Stoke

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App Group Ltd
01782 597500
14 New Kingsway
Stoke On Trent

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Adam Associates
01782 505569
The Old Post Office
Stoke On Trent

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Uttoxeter Advertiser
01889 562050
Lion Buildings
Uttoxeter

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Advertising Constructions Ltd
01782 213444
Engineering Centre
Stoke On Trent

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Clover Advertising Ltd
01782 274222
4 Trinity Parade
Stoke On Trent

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Centrefold Incentive Advertising Organisation
01782 303305
141 Brookhouse Lane
Stoke On Trent

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Bird & Moore Ltd
01889 565111
The Vicarage
Uttoxeter

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Pms Associates
01782 269999
Chimneys House
Stoke On Trent

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Ethnic Minority Group
01782 273786
63 Shelton Enterprise Centre
Stoke On Trent

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Ad One
01782 749497
Russell House
Stoke On Trent

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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