Ambient Advertising Southend-on-Sea

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Meridian Colour Graphics Ltd
01702 464150
274 Woodgrange Drive
Southend On Sea

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Rakusen Design Fx Ltd
01702 393200
536 London Road
Westcliff On Sea

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World Class Media Ltd
01702 547892
Hangar 2
Southend On Sea

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Studio Two
01702 204497
22 Harrow Gardens
Hockley

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Mastermind Communications & Marketing Ltd
01702 202080
81 Hawkwell Chase
Hockley

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K Myall
01702 613375
40 Northumberland Avenue
Southend On Sea

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Barry Gretton & Associates
01702 472365
149 Kings Road
Westcliff On Sea

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B G Graphics Ltd
01702 218750
412 Little Wakering Road
Southend On Sea

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Tsjr
01702 204004
Trinity Wood Road
Hockley

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Internet Advertising Ltd
01268 771199
Philpot House
Rayleigh

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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