Ambient Advertising Southampton

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H H C Lewis Ltd
023 80226361
22-26
Southampton

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Storm Advertising Ltd
023 80233666
32 Channel Way
Southampton

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N Hill
023 80231631
16 Oxford Mews
Southampton

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B&V Creative - Breckenridge & Viana Ltd.
023 8043 3348
First Floor 377-379 Bitterne R, Southampton
Southampton

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Cactus Design & Marketing Ltd
023 80554170
35 Orchards Way
Southampton

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The Graphic Workshop
023 80335221
11 Bugle St
Southampton

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Lawton Communications Group Ltd
02380 639133
4 Grosvenor Square
Southampton

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Md-Imaging
023 80438600
Pinegrove Road
Southampton

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Breckenridge & Viana
023 80433348
377-379 Bitterne Road
Southampton

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L M A Ltd
023 80772888
Lma House
Southampton

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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